Brew Crew News: Sandwich-ing with Sam Cruz; Trevor Cravens Controls a New Tailspin


They’re both, at heart, beer guys. My two guests have this in common — they parlayed their love for beer into entrepreneurial businesses that others want to be a part of.

I met Sam Cruz at a hectic time — he and a small crew were prepping the kitchen at the new Against the Grain Sandwich Emporium, which opens Friday, and he was munching an Italian, and offered me one. I tried the roast beef and cheddar. I’m certain that on Friday, the sandwich business will be alive and well on 7th Street. Cruz/s company took over at a place that had been serving sandwiches there for five decades, as well as the music lounge downstairs formerly known as Jimmy Can’t Dance.

That place, where we did our interview, is now the Flamingo Lounge, and offer a variety of musical styles plus $5 Old Fashioneds during Happy Hour. Listening to our talk might get you mouth watering.

The challenges for an event company during a pandemic may sound epic, but Trevor Cravens says he’s on the other side, planning a big Oktoberfest weekend in Germantown and on the night before Halloween, the return of the city’s premier beerfest – the Tailspin Ale Fest. You’ll hear about the company’s other moves including the opening of a catering business and the purchase of a “Thirst Aid” ambulance, in our interview.

There’s no doubt the rebound in the economy is ON in Louisville. A big Utility Expo, on the heels of 160,000 screaming heave metal fans at Louder Than Life, signal that people are ready to get OUT. Plus, Decca Restaurant in NuLu just re-opened, along with a few other new restaurants. And finally the demolition of the old Sears building has begun, making way for the new TopGolf at Oxmoor. And I co-hosted the first Breakfast of Champions in 18 months this week at the fancy Louisville Thoroughbred Society.

I hope you enjoy the city’s longest-running and most interesting podcast, brought to you be Salsarita’s Fresh Mexican Grill, Hectare’s CBD and eXp Realty.